What Are Cookies and Tracking Technologies?

Cookies are small text files stored on your device when you visit a website. They help sites remember your preferences and understand how you interact with content. Think of them as tiny notebooks that remind the website who you are when you come back.

Beyond traditional cookies, we also use:

• Local storage technologies that keep data in your browser
• Session identifiers that track your visit until you close the browser
• Analytics pixels that help us understand which pages get the most attention
• Performance monitoring tools that alert us when something breaks

Types of Tracking We Use

How We Use Tracking Data

Here's what actually happens with the information we collect:

Improving Your Experience

When we see that 300 users struggled with a specific button placement, we move it. When analytics show that nobody uses a feature we spent months building, we either improve it or remove it. Real usage data beats assumptions every time.

Security and Fraud Prevention

We monitor for unusual login patterns or suspicious behavior. If someone tries to access your account from three different countries in ten minutes, that's worth investigating.

Performance Monitoring

Our financial calculation tools need to run fast. We track loading times and processing speeds to catch performance problems before they affect everyone. Nobody wants to wait 30 seconds for a simple calculation.

Feature Development

Usage patterns tell us what to build next. If 80% of users never touch advanced forecasting but constantly use the basic comparison tools, that guides our development priorities.

Managing Your Browser Settings

You don't need our permission to control cookies. Your browser already has these controls built in. Here's how to access them:

Keep in mind that blocking all cookies will break some website functionality. You might not be able to stay logged in, save preferences, or use certain features of financial analysis tools.

Data Retention and Your Control

You can delete cookies anytime through your browser settings or by using the rejection control at the top of this page. Rejecting cookies won't delete your account or any data you've intentionally saved in our system—it just stops new tracking cookies from being set.

We don't sell cookie data to third parties. Analytics partners like Google may process aggregate data under their own privacy policies, but they don't get information that personally identifies you.

Third-Party Tracking

Some cookies on brighttechnexus.com come from third-party services we use. For example, if we embed a video tutorial, the video platform might set its own cookies. We try to limit third-party tracking, but some services require it to function.

Current third-party services that may set cookies:

• Analytics platforms for usage tracking and performance monitoring
• Customer support chat tools (only when you initiate a conversation)
• Payment processors for secure transaction handling
• Content delivery networks that speed up page loading

Each of these services operates under their own privacy policies. We select vendors carefully, but you should review their policies if you're concerned about specific services.

Changes to This Policy

We update this policy when our tracking practices change or when regulations require it. The "Last Updated" date at the top shows when we made the most recent changes.

If we make significant changes that affect how we use tracking data, we'll notify active users via email or through an announcement when you log in. You won't need to hunt for changes—we'll bring them to your attention.